🟨🟧🟩🟦『https://t.me/socialrogers/』 - In terms of attracting businesses, Facebook has set up an incentive mechanism for Facebook shops, that is, they will be exempted from the fees related to entering Sellers before the end of the year. When almost all sellers are actively looking for business digitalization, providing a free platform can help Facebook shop better recruit sellers. As for customers, it may be a little difficult to push because there is no historical preference record of shopping on Facebook before. All in all, driven by the epidemic, the era of digital supremacy has accelerated its pace. The commercialization of social media reflects the change of people's lifestyle. It seems that Facebook has finally got the relevant impetus needed to seize the American consumer group.🟨🟧🟩🟦
外媒报道,Facebook新板块Facebook Shop于当地时间上周二(8月25日)上线。Facebook在做产品上线宣发时写道,“我们希望使人们的购物更加便捷,也希望不论是小卖家还是大品牌,都能将Facebook Shop作为与客户进行沟通联系的工具,并以此扩大他们的业务范围,
According to foreign media reports, the new Facebook shop was launched on Tuesday (August 25) local time. "We hope to make people's shopping more convenient. We also hope that both small sellers and big brands can use Facebook shop as a tool to communicate with customers and expand their business scope,
今年初夏,Facebook开始测试Facebook Shop和Instagram Shop的相关功能。5月,Facebook为卖家推出了一款允许卖家在Facebook应用程序内轻松建立在线商店的Facebook Shops。据悉,Facebook计划在未来几周向符合条件的卖家试推一套Facebook Shops的销售工具。Facebook表示,设计这些工具是为了“让卖家更好地设计网店的视觉元素,且让创建新系列更为快捷”。这些工具包括Facebook商店的各种设计和布局元素,以及能使卖家更容易进行结果跟踪的增强版数据包。
Facebook Shop是Facebook在社交商务领域迈出的一大步,很大程度上简化了应用程序内的购物行为。Facebook还计划将Instagram Shop与在美国推出的Facebook Pay相结合,提供“给消费者提供一种无缝、安全的方式,使其能通过公司应用程序进行购物和捐款。”从新产品的发布可以看出,Facebook正在积极地拓展其商业应用系列的可能性。以前,想在Facebook和Instagram上卖商品的卖家必须分别在两个平台中创建并管理这些商品。但有了Facebook Shop,卖家现在只需要创建一个产品目录,就可以在Facebook全家桶系列中统一进行管理查看,大大提高了便捷性。
Facebook跻身电商领域并不让人感到意外,根据Facebook提供的数据显示,全球85%的消费者都有网购行为。
除了Facebook Shop和Instagram Shop等大型新项目外,Facebook还在积极招募初创公司,帮助其拓展电商服务。本月早些时候,Facebook宣布了Commerce Accelerator计划,表示Facebook将与从欧洲、中东、非洲和拉丁美洲的申请者中挑选出来的60家初创企业进行相关合作。Facebook在发布Commerce Accelerator计划时表示,该计划的目标是扩大Facebook电商工具的覆盖面和易用性,着眼于打造公司生态系统,使其拥有“统一的购物体验”。
该公司表示:“Facebook正在加大对电商行业的投入,加快工作效率,(我们)想使每一家企业都能在网上销售,并帮助消费者获得购物灵感,让他们找到并能够购买他们喜爱的产品。”“单靠我们是无法做到这一点的,所以我们正在寻找初创公司,来与我们一起开发相关技术。”有业内人士推测,出于想与其数百万活跃用户拓展更丰富的商业关系,Facebook正在积极寻找能与Facebook电商产品合作的卖家,同时也在寻找真正会购买东西的消费群体。
在吸引商家方面,Facebook为Facebook Shop建立了一个激励机制,即年底前将免除入驻卖家的相关费用。在几乎所有卖家都在积极寻找业务数字化的时候,提供免费的平台能帮助Facebook Shop更好地招募到卖家。至于顾客方面,由于此前并没有在Facebook上购物的历史偏好记录,可能相关推送会略有难度。总而言之,在疫情的推动下,数字至上的时代加快了其到来的脚步,社交媒体商务化体现了民众生活方式的转变,Facebook也似乎终于得到了抓住美国消费者群体所需要的相关推动力。
In terms of attracting businesses, Facebook has set up an incentive mechanism for Facebook shops, that is, they will be exempted from the fees related to entering Sellers before the end of the year. When almost all sellers are actively looking for business digitalization, providing a free platform can help Facebook shop better recruit sellers. As for customers, it may be a little difficult to push because there is no historical preference record of shopping on Facebook before. All in all, driven by the epidemic, the era of digital supremacy has accelerated its pace. The commercialization of social media reflects the change of people's lifestyle. It seems that Facebook has finally got the relevant impetus needed to seize the American consumer group.
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