Moncler, originally from the Grenoble Mountains in France, initially focused on manufacturing sleeping bags and jackets to offer warmth and protection to Alpine workers. As it grew, Moncler remained dedicated to its founding purpose of providing warmth and protection, expanding its reach and becoming a leading brand in mountainous and urban areas. Additionally, Moncler gained popularity among French locals and adapted its marketing efforts to include the popular social media platform, TikTok.
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