我们的品牌在Twitter上的有机内容策略包含多种内容。但是，哪些因素真正推动了互动？这是困扰我们许久的问题，因此我们也在不停尝试去找到不同内容对消费者真正带来的影响。找到提出问题的方法，创建有趣的场景，并让人们分享自己的观点，才可以建立持久的关系。本篇文章介绍的Twitter民意调查是与观众互动，发挥创造力和理解人们意见的简便方法。遵循这些方法，能够在让我们的企业个性脱颖而出的同时，更多地了解我们的受众。投票结束后，所有参与者都会收到推送通知，这有助于使他们回到我们的内容中。那么我们首先要确认我们在民意调查中需要问哪些问题？当然我们需要一些启发来问什么？以下是四种将民意调查纳入我们的内容策略的方法，并举例说明了来自世界各地的企业。

Our brand's organic content strategy on twitter includes a variety of content. But what really drives interaction? This is a problem that has plagued us for a long time, so we are constantly trying to find out the real impact of different content on consumers. Finding ways to ask questions, creating interesting scenarios, and allowing people to share their ideas can build lasting relationships. The twitter poll introduced in this article is a simple way to interact with the audience, develop creativity and understand people's opinions. Following these methods, we can not only make our enterprise personality stand out, but also learn more about our audience. After the voting, all participants will receive a push notification, which helps to bring them back to our content. So first of all, we need to confirm what questions we need to ask in the public opinion survey? Of course, we need some inspiration to ask what? Here are four ways to incorporate opinion polls into our content strategy, with examples from businesses around the world.

推特是一个伟大的平台，可以把我们的内容发布到大大小小的地方。推特和贝恩(Bain&Company)的研究表明，只有15%的品牌能够有效地发布和达到他们所期望的KPI，但将推特纳入发布计划的品牌实现KPI的可能性高2.3倍。