疫情的来袭使得社交媒体和电商行业都有了飞速的发展，关注海外社交媒体的朋友们应该都发现了，现在海外社媒的更新都朝着与电商融合的方向在走。FB前不久刚刚正式推出了自己的商店，而TikTok也在最近宣布了自己和Teespring的结合，Teespring是一个电子商务平台，允许人们创建和销售定制服装。这将使得TikTok的创作者可以将自己直接设计的商品出售给粉丝。

The outbreak has made the social media and e-commerce industry develop rapidly. Friends who pay attention to overseas social media should find that the updates of overseas social media are moving towards the direction of integration with e-commerce. FB has just officially launched its own store, and tiktok has recently announced its combination with teespring, an e-commerce platform that allows people to create and sell custom clothes. This will allow tiktok creators to sell products designed directly by themselves to their fans.

为什么社交媒体平台纷纷走向了“带货”之路呢？其实，这个趋势的背后还是社交媒体平台想要留住它们的核心创作者，单纯的因为兴趣而制作视频其实并不能持续太久，因为不论是拍视频还是剪视频都需要耗费时间和精力，还有设备人力上的投入，如果社交媒体平台无法给创作者们提供获利的途径，那么就会面临着核心创作人员流失的可能。